‘Search engine optimisation’ experts are scrambling to figure out what Google’s new system will do to their work – but the effect on advertisers might not be trivial either Superfast! Photo by ehatch10s on Flickr. Some rights reserved Is SEO – the dark art of “search engine optimisation”, which usually means “Google search optimisation” – doomed following the introduction and continuing rollout of Google Instant on the planet’s most-used search engine
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What will Google Instant do to ‘SEO’ – and to its own AdWords system?
