Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
Excerpt from:
Dan Cobley: What physics taught me about marketing – Dan Cobley (2010)
Arthritis and injury grind down millions of joints, but few get the best remedy — real biological tissue. Kevin Stone shows a treatment that could sidestep the high costs and donor shortfall of human-to-human transplants with a novel use of animal tissue.
Arthritis and injury grind down millions of joints, but few get the best remedy — real biological tissue. Kevin Stone shows a treatment that could sidestep the high costs and donor shortfall of human-to-human transplants with a novel use of animal tissue.
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Kevin Stone: The bio-future of joint replacement – Kevin Stone (2010)
Astronomer Dimitar Sasselov and his colleagues search for Earth-like planets that may, someday, help us answer centuries-old questions about the origin and existence of biological life elsewhere (and on Earth). How many such planets have they found already?
Astronomer Dimitar Sasselov and his colleagues search for Earth-like planets that may, someday, help us answer centuries-old questions about the origin and existence of biological life elsewhere (and on Earth). How many such planets have they found already?
Excerpt from:
Dimitar Sasselov: How we found hundreds of Earth-like planets – Dimitar Sasselov (2010)
In “THE 99,” Naif Al-Mutawa’s new generation of comic book heroes fight more than crime — they smash stereotypes and battle extremism. Named after the 99 attributes of Allah, his characters reinforce positive messages of Islam and cross cultures to create a new moral framework for confronting evil, even teaming up with the Justice League of America.
In “THE 99,” Naif Al-Mutawa’s new generation of comic book heroes fight more than crime — they smash stereotypes and battle extremism. Named after the 99 attributes of Allah, his characters reinforce positive messages of Islam and cross cultures to create a new moral framework for confronting evil, even teaming up with the Justice League of America.
Excerpt from:
Naif Al-Mutawa: Superheroes inspired by Islam – Naif Al-Mutawa (2010)
The controversial website WikiLeaks collects and posts highly classified documents and video.
The controversial website WikiLeaks collects and posts highly classified documents and video.
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Julian Assange: Why the world needs WikiLeaks – Julian Assange (2010)
At TEDGlobal 2010, author Matt Ridley shows how, throughout history, the engine of human progress has been the meeting and mating of ideas to make new ideas. It’s not important how clever individuals are, he says; what really matters is how smart the collective brain is.
At TEDGlobal 2010, author Matt Ridley shows how, throughout history, the engine of human progress has been the meeting and mating of ideas to make new ideas. It’s not important how clever individuals are, he says; what really matters is how smart the collective brain is.
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Matt Ridley: When ideas have sex – Matt Ridley (2010)
The Gulf oil spill dwarfs comprehension, but we know this much: it’s bad. Carl Safina scrapes out the facts in this blood-boiling cross-examination, arguing that the consequences will stretch far beyond the Gulf — and many so-called solutions are making the situation worse.
The Gulf oil spill dwarfs comprehension, but we know this much: it’s bad. Carl Safina scrapes out the facts in this blood-boiling cross-examination, arguing that the consequences will stretch far beyond the Gulf — and many so-called solutions are making the situation worse.
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Carl Safina: The oil spill’s unseen culprits, victims – Carl Safina (2010)
Nalini Nadkarni challenges our perspective on trees and prisons — she says both can be more dynamic than we think. Through a partnership with the state of Washington, she brings science classes and conservation programs to inmates, with unexpected results
Nalini Nadkarni challenges our perspective on trees and prisons — she says both can be more dynamic than we think. Through a partnership with the state of Washington, she brings science classes and conservation programs to inmates, with unexpected results
Excerpt from:
Nalini Nadkarni: Life science in prison – Nalini Nadkarni (2010)
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