A partnership between Microsoft and customer service company 24/7 may not exactly sound like the most exciting proposition on the face of things, but the two are making some fairly lofty promises, and Microsoft seems to be making a serious investment in the initiative. As ZDNet’s Mary Jo Foley reports, part of the deal will see Microsoft send at least some of the 400 employees it brought on in its 2007 acquisition of TellMe Networks to 24/7, and it will also license some of its speech-related IP to the company (in addition to taking an equity stake in it). The goal there being to combine natural user interfaces with a cloud-based customer service platform, which Microsoft promises will “redefine what customer service looks like.” To that end, it gives the example of a credit card company getting in touch with you to report suspicious behavior; rather than a phone call, you could get a notification with all the pertinent details sent directly to your phone, which could anticipate a number of potential actions and let you respond by voice (or touch, presumably)
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Microsoft strikes deal with 24/7, promises to ‘redefine’ customer service
